相信很多新手会有这样的困惑：哎呀，开发信要怎么写，要注意哪些：询盘要怎么回比较专业，是不是客户一询价就要报价呢，该怎么回复比较好？其实，不只是新手，老业务对客户的询盘的回复也是存在一些问题的。比如语气坚硬，不客气。这些都应该是偶们外贸人平时要多注意的一些小细节。
下面，黄黄跟大家分享下偶的开发信以及询盘的回复技巧。多多捧场。
1.外贸客户的开发信   
       开发信不要求太长，如果能做到既简介有吸引客户的话，恭喜你，可以说你的开发信已经写的相当好了。
For example one :
           Smile  Australia,happy everyday.(不同国家记得改下国名哦)
Dear friend,
Good days. Are you looking for better supplier?
We are  walkie talkie factory and supply walkie talkie more than 16 years .
After some research of your company,we find the following attachments pdoducts might be of your interest.
More surprises at .......
And contact me for further details including price.
Best Regards,
Alice
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  公司 logo （公司logo，展会图或者自己的靓照都可以增加，但是不要太多，一般一张就够了。偶喜欢把公司logo加进去。）
Sales manager:   Alice huang
Your business is our success!
Email:  。。。。。。
MSN:   。。。。。。
Skype:  。。。。。
Company Name:  。。。。。。。。
Company Website:  。。。。。
Tel:。。。。。。        Mob:。。。。。。
         开发信可以多加些小创意，吸引客户。像发给澳大利亚的客户，我会加这么一句Smile  Australia,happy everyday.这样感觉跟客户更贴近。收到回复的几率也会大大提高。
  
澳大利亚Mark (2012-10-13 14:18:25) 的回复：
do you smile today
can you give me prices on all Motorola GP 339 and 338 accessories to my email ....... 

    比如说，你知道这个客户经营的产品刚好是你们正在销售的产品，或者你了解客户的联系信息，每年采购需求。针对这些比较了解的客户，开发信可以稍微改动下。
For example two: 
Dear friend,
I am a cute gril.Have a nice day.
This is alice from ........ We're pleased to know you from alibaba.com.（这一句做参考，如果你是从其他渠道了解到客户的，可以改动。切记不要硬班硬抄哦，要适当变动） 
More surprises at ....
We are walkie talkie factory and have set up 16years,and know you are in search of better products to further gain an edge in the market.Hope to cooperate with you.
Please feel free to contact me for any problems.
Thanks.
Best regards,
Alice
------------------------------------------
公司logo
Sales manager:   Alice huang
Your business is our success!
Email:  。。。。。。
MSN:   。。。。。。
Skype:  。。。。。
Company Name:  。。。。。。。。
Company Website:  。。。。。
Tel:。。。。。。        Mob:。。。。。。 
       有时候我会觉得很lucky,针对潜在客户的开发信，会收到很多surprise。一些客户会回复你并要求直接报价，数量很是客观。下面就是一个潜在客户的回复。做外贸，开发客户并不可少，要勤于动动手，很多惊喜等着你。
Sent Date: April 29, 2012  15:13  Sunday 
From: ...
Reply To: (null)
Recipients: .....
Subject: RE: RE：alice/professional radio factory 
Dear Alice,
Good morning. I always admire cute girls. Thanks for your interest on us. Can u please send your product line along with data sheet? 
Best Regards.
A.K
。。。Bangladesh.
Mobile:……
E-Mail: ……
Skype: ……
Sent Date: May 16, 2012  14:24  Wednesday 
From: ……
Reply To: (null)
Recipients: alice huang 
Subject: Quotation Walk Talkies in Green colour - PPI 
Hi, Alice:

Thanks, got your email, pls quote based on following 

Green colour, custom PMS
With 1 col printing same as following image.
Qty: 5k, and 10k, each with power plug, battery, instruction notebook, full sets. Pls make sure the plug can be used in Aus.

Thanks 

2. 外贸客户询盘回复
   
一，对不重要询盘的回复（不发报价单）
     对I am interested in your products ,please send me your price这类的询盘，可以直接归为不重要询盘。
Dear friend,（知道客户姓名，最好写名称哦）
Many thanks for your inquiry from alibaba.com.

In order to make us make more correct quotation accordingly,please kindly tell us the exact model number you prefer after checking our website of .......
Besides,to help us offer the best price,please also introduce your company as many details as you can.Such as your company,foundation time,how many workers,major product line,company website and last year's sales turnover if possible.More details better price. 

Waiting for your early reply.

Best Regards,
Alice 
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公司logo
Sales manager:   Alice huang
Your business is our success!
Email:  。。。。。。
MSN:   。。。。。。
Skype:  。。。。。
Company Name:  。。。。。。。。
Company Website:  。。。。。
Tel:。。。。。。        Mob:。。。。。。 



二，对价格敏感或比较重要的客户询盘的回复（暂不发报价单）
       对于有提出喜欢的型号，但是没具体阐明的客户，我们也可以先不发报价单，一是防止同行套价，而是防止客户拿我们产品的价格做对比。这样也不利于客户的成交。
Dear sir,
So glad receiving your inquiry for our walkie talkie from alibaba.com . More details in our website: ....  
Thanks a lot.

We are a walkie talkie factory in China  and our products have been exported to customers all over the world,such as United State,Europe,
Australia and so on.Our products enjoy market well and selling fast.
However,detailed  price list for the walkie talkie will be send to you based on your specific further products description,such as frequency range,
channels etc. .Please check these style pictures which should be suitable for your market.

Please don't hesitate to contact us if any question and we are waiting for your reply.
Best regards,
Alice 
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公司logo
Sales manager:   Alice huang
Your business is our success!
Email:  。。。。。。
MSN:   。。。。。。
Skype:  。。。。。
Company Name:  。。。。。。。。
Company Website:  。。。。。
Tel:。。。。。。        Mob:。。。。。。 

三，对重要客户的回盘
Dear sir,
Thank you for your inquiry for our walkie talkie.
To close our deal as soon as possible,we offer you the price list as the attachment.Please refer to the attached files for packing and product specification info.
We allow a discount of 2% if you order exceeds USD $3000.And  there has been a heavy demand for our walkie talkie and our factory is fully committed right now.
Therefore,at the most competitive price we offer,we hope to receive your reply with questions if any or an order soon.
Best regards,
Alice 
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公司logo
Sales manager:   Alice huang
Your business is our success!
Email:  。。。。。。
MSN:   。。。。。。
Skype:  。。。。。
Company Name:  。。。。。。。。
Company Website:  。。。。。
Tel:。。。。。。        Mob:。。。。。。 

四,对重点邮件的回复
Dear sir,
I am a cute girl.
We are so glad to know you are interested in our walkie talkie series,and very glad to enter into business ralationship with you. More details in our website: ....  Thanks a lot.    
Unit Price Sample MOQ Payment terms
TR-N7 USD 33/pcs 2PCS paypal
TR-268S USD 36/pcs 2PCS paypal

We are walkie talkie factory ,and hope so competitive price can help you get market soon.
Your prompt reply will be highly appreciated.
Best regards,
Alice 
--------------------------------------------------------------------
公司logo
Sales manager:   Alice huang
Your business is our success!
Email:  。。。。。。
MSN:   。。。。。。
Skype:  。。。。。
Company Name:  。。。。。。。。
Company Website:  。。。。。
Tel:。。。。。。        Mob:。。。。。。 


       询盘的回复要懂得变动，例如下面的这封询盘，我会针对客户的要求重点挑出有一款对讲机进行介绍，会发3款产品的目录，让客户进行对比。而不是一股脑子把报价单发给客户。这样才对让客户觉得你用心，专业。 

Dear Sir / Madam, 
  We, ....PTY LTD are importers of many items into Australia. We are based in Melbourne. We are now in need of very powerful wireless walkie talkies. They must be very powerful as they will need to be used in factories, so the factories will have many panel walls, cool rooms and freezers. The units must be powerful to have clear reception throught these walls and be long range as these factories are more than 4000sm big, so this is a must.
Please send me the product info on only the best quality high range powerful units you have. I need min of 10 sets. I need to know what certification you have for these units? Please send me your prices ASAP to......

Best regards,
某某
公司名
      这些是我对开发信和询盘回复的一些体会，希望大家多多捧场。